Un-bear-lievable success for Mediaworks’ The Big Sleuth app

The Big Sleuth art trail app created by Mediaworks has been downloaded 11,000 times over the course of the trail, with an outstanding 602,963 bears unlocked and 5,507,852 app interactions.

Following the success of the Great North Snowdogs trail app that we created in support of St Oswald’s Hospice, we developed The Big Sleuth app to encourage engagement with the event. As well as allowing users to find and unlock the bears, they could also upload photos to the community gallery, join specific trail challenges and set up a JustGiving page direct from the app to help raise additional funds as they completed the challenges.

The Big Sleuth took place in Birmingham between 10th July and 17th September 2017 in support of Birmingham Children’s Hospital Charity.

The event saw a number of Sun Bear sculptures descend on the city and the surrounding areas, each designed by local artists, businesses, charities, schools and community groups. Following the conclusion of the trail, the sculptures were auctioned, raising over £250,000 for the charity.

Upon its launch, the app charted at number three in the app store. Priced at £1.99, all of the money raised from the app went direct to Birmingham Children’s Hospital Charity.

Mediaworks’ Creative Director Andrew Blenkinsop commented of the trail: “As previous trails have exemplified, mass-participation events like The Big Sleuth are a great way to celebrate a particular region and raise vital funds and awareness for worthy causes. We are incredibly proud to have created the app to support this event and hope to continue our work with Wild In Art and their charity partners in the future.”

The conclusion of The Big Sleuth trail rounds off what has been a fantastic summer of apps for Mediaworks. Recent months have seen us create apps to support Basingstoke’s Sitting With Jane and Hamilton’s The Big Stampede art trails, and we’ll be taking our apps global in the near future as we work on trail projects in Australia.

Need us to create an app for your next project? Contact us today by completing the form below to see how Mediaworks can help.



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