Grange: 132% Increase in SEO Visibility From Page 1 Ranking Improvements

Mediaworks worked with Grange to deliver significant advances in page 1 rankings — including ‘Jaguar F Pace’, which jumped 69 places. Organic is now the largest channel for conversions, with an 85%, year-on-year increase. Over 100+ links driven from our unique content strategy and links boosting authority, and around 367K views to boost brand awareness.

62,000 Extra page 1 monthly searches

Exceeding expectation through three pillars of SEO success.

Technical.

We conducted a link audit to avoid potential penalties associated with Google’s Penguin Update. This allowed us to resolve outstanding issues highlighted by the latest technical analysis, while eliminating the chance of our SEO campaign encountering problems that would limit success.

On-site.

We knew we had to improve relevance for target category and sub-category pages before trying to build their authority through link activity. We carried out extensive keyword research, which ensured that the right customer was landing on the right page, every time.

Off-site.

To help improve domain and category authority, we needed to build links from external sites. We carried out research into relevant industry trends to create innovative and informative content that would receive interest from high-domain sites.

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