Northumbria University partnered with Mediaworks to achieve a results-driven clearing campaign. During the clearing campaign, Mediaworks secured coverage from over 200 high authority and thematically relevant sites, with an average Domain Authority (DA) of 55. Our combined technical, content, and outreach efforts delivered impressive results.
We carried out a detailed analysis of technical SEO factors and overall content performance to develop a road map for the ongoing improvement of indexation in-line with Northumbria University’s clearing campaign priorities.
We analysed Northumbria University’s pre-existing links profile to establish key areas of opportunity that would strengthen the authority of their link profile.
We adopted a strategic outreach approach for the clearing campaign to gain high authority links and engage with key digital influencers. We targeted key clearing pages with the objective of improving rankings and driving phone calls and enquires.
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