The Agriculture and Horticulture Development Board (AHDB) is responsible for improving farm business efficiency and competitiveness across produce and horticulture in the UK. With multiple arms, the board wanted to streamline their domains, minimising site management, increasing search visibility and boosting user engagement.
Our development team merged AHDB’s three existing domains into two sites: Rapeseed Benefits and Wholegrain Goodness. For ease of management, both sites can be controlled via one CMS system. Each site was redesigned to deliver a greater user experience, encouraging social sharing and lengthening the time spent on site.
Drop in bounce rates
Increase in Rapeseed Oil Benefits recipe views
Increase in Wholegrain Goodness recipe views