Camera and photography equipment retailer, Clifton Cameras, is a longstanding Mediaworks client. As well as working together on organic search and content marketing campaigns, we identified strong opportunities for the brand in paid search — specifically Google Shopping — to increase traffic and revenue following a website relaunch.
We utilised Google Shopping to help Clifton Cameras compete on a product-by-product level in a difficult retail market. Through analysis of impression share, we established which products sold best on what days and at what times. These insights were then used to tailor both our strategy and budget to increase clicks, maximise ROI, and exceed client expectations.
Our human-driven approach has led to a huge increase both in terms of revenue and traffic. Against 2015’s efforts, our Google Shopping campaigns delivered a:
Increase in revenue
increase in sales
return on investment