Mediaworks
Background

Camera and photography equipment retailer, Clifton Cameras, is a longstanding Mediaworks client. As well as working together on organic search and content marketing campaigns, we identified strong opportunities for the brand in paid search — specifically Google Shopping — to increase traffic and revenue following a website relaunch.

Approach

We utilised Google Shopping to help Clifton Cameras compete on a product-by-product level in a difficult retail market. Through analysis of impression share, we established which products sold best on what days and at what times. These insights were then used to tailor both our strategy and budget to increase clicks, maximise ROI and exceed client expectations.

Results

Our human-driven approach has led to a huge increase both in terms of revenue and traffic. Against 2015’s efforts, our Google Shopping campaigns delivered a:

556%

Increase in revenue

307%

increase in sales

1344%

return on investment

Contact Us

In a competitive marketplace, Google Shopping can help you stand out. Make Mediaworks your digital partner get in touch today.

View More