Freeze Pro Shop is a UK-based ski, snowboard, and surf retailer. Operating internationally, the brand wanted more from their pre-existing paid search campaign. Mediaworks was tasked with managing the PPC campaign to increase traffic to the site and improve conversions.
Our initial research identified a huge demand for Freeze Pro Shop’s products internationally — namely in Australia, Sweden, Norway, and the US. These countries were all incorporated into our paid search campaign to provide an international reach.
The campaign we created was designed to maximise revenue. To do so, we excluded low-converting, high-cost keywords and adjusted our bids to ensure maximum visibility of our ads. Utilising display and remarketing, we focused on the promotion of slow-moving products to clear excess stock.
As a result of our global approach, integrated PPC campaign and intuitive bidding, we delivered huge ROI for Freeze Pro Shop.
increase in ROI in 2017 across all countries
conversions increase across Black Friday weekend
revenue increase across Black Friday weekend
increase in ROI in the USA in 2017
We came to Mediaworks with very high expectations. They have certainly delivered the results we hoped for. Their attention to detail is fantastic and their approach to building a strong commercial relationship with clear, concise and regular communication is exemplary.