Operating in an increasingly competitive market, contemporary furniture retailer Fusion Living enlisted the help of Mediaworks to increase traffic, conversions and ultimately product sales. We devised an intelligent digital marketing strategy split across paid search and social to achieve this.
We created a targeted paid search campaign utilising Google Shopping, search and dynamic remarketing ads. This helped us deliver a multi-faceted approach; promoting specific products through Google Shopping, targeting brand searches through search ads and reconnecting with past visitors using dynamic remarketing. Our in-house content team crafted engaging social posts to boost awareness and engagement with the brand.
Our combined paid search and social media efforts have helped us strengthen Fusion Living’s digital profile, delivering exceptional results.
increase in revenue following first social post going live
paid search ROI in May 2017