As GlaxoSmithKline’s main sports nutrition brand, MaxiMuscle was relaunched as MaxiNutrition to retarget their existing range of sports-orientated products at a more general fitness audience. However, with a new website and new digital requirements in place, the brand needed a trusted digital partner to help them deliver results. With short timescales in place, Mediaworks started by performing a full technical audit on its newly developed website. We provided recommendations and adjustments to help both users and search engines discover the new MaxiNutrition brand and associate it with MaxiMuscle.


As their digital partner, we provided MaxiNutrition with content recommendations for their website to maximise opportunities in line with their competitors. We developed a content strategy to help maximise the brands visability in search results for keywords in their industry and appeal to their new audience by offering guides and other useful articles. To accompany the launch of the campaign, we launched a digital outreach campaign which saw the research and creation of content marketing pieces to promote MaxiNutrition’s brand and website. Coverage was placed on leading websites in the sporting niche, such as and Mens Health.


Overall, our work during the relaunch of MaxiNutrition resulted in a 152.56% rise in search visibility – more than doubling the domain’s visibility score. Alongside this, our content strategies performed well socially, achieving over 10,000 social shares across the major social platforms which help to build authoritative links.

Achieving over10,000

Social shares


Rise in search visibility


Increase in organic revenue


Our work has led to mediaworks assisting MaxiNutrition in business critical, data-driven projects such as assisting Maxi Nutrition with research around new product lines and launches, promtional events and brand awareness through an omnichannel approach to help improve their brand perception online.


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