Motorparks is a division of Cambria Automobiles plc, one of the UK’s fastest-growing dealership groups operating in locations across England. Stocking new and used cars from manufacturers like Ford, Nissan, Renault and Volvo, there was plenty of scope for digital success. However, with many car manufacturers and dealerships vying for valuable online space, achieving this digital success is difficult. With a reputation for digital excellence, Motorparks tasked Mediaworks with creating and managing an organic search campaign designed to increase brand awareness, search visibility and ultimately, traffic to the site.
In order to achieve these goals, we designed a campaign that was heavily focused around content and outreach, in order to engage with Motorparks’ target audience, improve rankings around high-volume keywords and build the site’s domain authority. To begin, we carried out an in-depth technical analysis of the site, examining 34 key elements to ensure the correct foundations for SEO were in place. From there, our extensive keyword research identified high-volume, relevant search phrases. We then optimised core pages of the site around these keywords to improve rankings. In addition to our optimisation of existing on-site content, we also crafted content around new car models ahead of their release. From landing pages to vehicle guides, our efforts meant we could build a strong presence before search interest around the terms spiked.
Rise in traffic to dealership pages
Increase in used car page visits
Increase in search visibility
We made Mediaworks our chosen digital partner for both our organic and paid search campaigns. Through understanding the specific requirements of our business and undertaking challenging work, Mediaworks has delivered impressive results that have helped us on our path to becoming market leaders within the automotive industry. The team is friendly, professional and well-versed across all areas of digital marketing, using their years’ of industry experience to support our online efforts. We look forward to growing our online success with Mediaworks’ continued help in the future.