The official charity of Crystal Palace FC, the Palace for Life Foundation, has been helping communities in South London improve their health and wellbeing for more than 25 years. They required assistance in improving their onsite experience, including decreasing their bounce rate, driving more sessions, and enhancing goal completions. Follow through on bookings for their soccer school via the contact us forms and signing up their mailing list were deemed priorities.
Aiming to achieve a greater level of community engagement in the local area, the Palace for Life tasked Mediaworks with improving their overall user experience. The entirety of the website was restructured to allow for easier negotiation, as previously it proved confusing and failed to accommodate to the range of users. The new update is more user friendly and includes a streamlined route for entry.
Alongside implementing an intuitive content management system, which includes global elements and a flexible component-based, we employed a rebranding procedure to the site. This rebranding meant that the site of the foundation was more aligned to that of the club football club itself, making it more recognisable. Furthermore, various courses were strategically placed on the site garnering maximum attention and uptake.
Through the strategies that we employed, the results were clear to see. Between April 2019 and July 2019, the visits to the site increased by 873 per cent overall, with mobile interactions growing from 4,165 to 44,807, equivalent to a 976 per cent increase. One of the main aims for the Palace for Life was a greater understanding of their site. It was a big win for the foundation to see returning users increase from 200 per cent to 610 per cent. Likewise, users are now spending more average time on the site. On the old site, they were spending 1 minute 19 seconds per visit. On the new site, they are spending 2 minutes 21 seconds. A good indicator of engaging content can often be seen in the bounce rate. The Palace for Life’s bounce rate has decreased by 40 per cent — this suggests that users are better connected with the site. Following the health and wellbeing in communities and schools pages going live, engagements onsite increased by 324 per cent.
visits to the site
Mobile Interactions Increased
Onsite Engagements increased