With sales in online fashion doubling in value since 2012 and an increasingly competitive fashion market, retailers must increase their digital focus to align with growing consumer demands. With the help of Mediaworks, fashion giant River Island were able to develop their digital presence and increase revenue.
Our team was tasked with increasing both non-homepage and referral traffic and revenue, as well as page one rankings for core keywords, specifically focused around River Island’s dresses category. Through content creation, outreach and influencer initiatives, we were able to achieve a mixture of both online and offline coverage from major publications.
As part of our organic campaign:
We identified high-volume keywords that were relevant for target pages.
We created a diverse portfolio of trending content that would appeal to a range of publications and secure valuable placements.
To raise brand awareness and drive genuine traffic, we formed relationships with powerful online influencers & publications.
Through our strategic approach to drive organic traffic, we were able to achieve remarkable results for River Island. This resulted in River Island being visible of page 1 for 3.9millions searches a month for their dresses category – an increased of 1.3 million per month as a result of our SEO activity.
searches a month in the Dresses category
increase in organic traffic year-on-year
increase in search visibility year-on-year