Operating in various locations around the world, Swiftpage delivers innovative customer and contact manager solutions. The brand approached Mediaworks to maximise lead-generation from demo CRM downloads and online trial form completions. To do so, we implemented an intelligent paid search solution.
We optimised their pre-existing AdWords campaign to maximise results and correct issues identified during the PPC audit. We were then able to build and consistently optimise multiple, multilingual campaigns based around the major countries that Swiftpage operate within, with the aim of increasing click-through rates, conversions and traffic and decreasing bounce rate, cost-per-click and cost per acquisition.
Our focus was to increase the amount of demo downloads and form completions; in 2016, we achieved some amazing results through paid campaigns, including search, display and remarketing:
more conversions than the year previous.
reduction in cost per acquisition (CPA).
more clicks than the year previous.
We continue to work alongside Swiftpage to manage their PPC campaigns, solidifying our partnership over the two years we have worked together. We have recently expanded our PPC work to a number of additional countries.