Trilogy Stores is a retailer of premium designer clothing. Operating in the fast-paced and competitive fashion market, the brand approached Mediaworks to help improve their online presence, increasing both traffic and revenue.
Trilogy Stores’ existing site had a limited number of pages, which meant the brand had reduced or no search visibility for more specific search phrases. Starting with the denim section, we made facet navigation recommendations to create additional pages and produced optimised on-site copy for each. This meant we were able to target more specific long-tail search queries to improve rankings.
Mediaworks has made a lot of headway for Trilogy Stores — our rankings and organic traffic have improved over the past year and they’ve given us the confidence and scope to grow even further as we continue working together. In addition, they are always able to tailor the work done for us to our budget and they often go above and beyond to make sure we are working as one team.
Through our combination of organic and paid search, our campaign has delivered exceptional results for Trilogy Stores.
growth in non-brand organic traffic
increase in search visibility
increase in organic conversions