Mediaworks

Our Work

York St. John University

Background

Mediaworks is an award-winning digital marketing agency, offering a comprehensive range of services to help business success online. At Mediaworks, we help brands navigate the changing digital landscape. Find out how our design and development services have strengthened York St John University’s digital performance. Our design and development team worked with YSJU to expand on early iterations of a new brand and vision for the University.

Approach

The 2018 Clearing Campaign was an opportunity to implement a new design and layout that was clear, simple, dynamic, and vibrant. We worked on a design library that used a core set of components that reduced the content and increased use of space. Animations were implemented to make all pages feel engaging and dynamic, while components were built on a responsive grid to ensure user experience was improved on smaller devices.

We crafted informative, punchy copy concisely and our SEO team provided keyword research for page optimisation. The image library we used included a range of personas to portray diversity. For example, flashes of fluorescent colours allowed us to attract our users’ attention to core information.

Development

Mediaworks built out all components using HTML/CSS, which were then given to the YSJU internal team to implement into the Terminal Four platform.

We also created all social, paid and printed adverts for the campaign to ensure that off-site material used to drive traffic followed the same approach for continuity purposes across all touchpoints.

Dedicated Project Management

The project was delivered by PM Shonagh, who held regular stand-up calls with the project team and the YSJU delivery team to make sure both parties collaborated and hit deadlines.

Results

The new York St John University Clearing website has delivered exceptional results since its launch.

149.85%

increase on previous year traffic

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