Content Marketing

Content should demand attention, connect you with your audiences, and fuel business growth. It is the conversation you have with a customer when you're not in the room. Create a relationship with your audience that will grow beyond today.

61%

of consumers make a purchase decision after reading recommendations from content marketing

6.5hrs

are spent each day consuming content on connected devices

47%

is the sales uplift a brand can experience when they get their creative right

63%

of marketers do not have a defined content marketing strategy

61%

of consumers make a purchase decision after reading recommendations from content marketing

THE MISSION

Analyse billions of data points on audience and market trends to create meaningful content in effective formats. Attract, engage, and convert your customers.

Data

Understanding is key

Nothing draws genuine interest to a brand like content marketing. With its unique approach to positioning your business subtly before the eyes of your audience, content marketing uses data to uncover the biggest trends and rising interests in your market.

Identifying potential content trends involves more than just chasing the latest viral sensation or craze. It’s about uncovering the topical interests within your industry and delivering a fresh approach that your competitors haven’t considered.

We take the time to really get to know your products and services in order to understand which conversations you should tap into. We research audience values, not just demographics, using tools like GWI and YouGov to segment audiences. Our competitor analysis goes beyond direct competitors to make sure you’re in a position to steal the spotlight from every brand in your orbit. We create a human connection that builds a sense of trust between your brand and audience.

Technology

Inspire

Data can tell us plenty about successful content marketing campaigns of the past, but we’re not here to repeat what’s already been done. With the correct application, data can be used to pave the way for the next disruptive piece of content marketing.

Gathering data is one thing, but how do you use it to predict the trends of tomorrow? It’s not enough to simply identify your audience and current topics – you need to know what’s going to rise on the horizon. You need to be a thought-leader.

Using our bespoke industry-leading tool, Trengine, we identify the emerging interests in your market to conceive the disruptive content of the future. We optimise and target the content we produce for the channels and platforms where it will engage, influence, and perform the best. We are able to layer data from different platforms to identify future trends and exploding topics, ensuring our clients are producing content that we know will take off.

Creativity

Own the conversation

When it comes to planning a content marketing campaign, you may feel like you’re spinning a lot of plates. You have to figure out who your target audience is, what they’re interested in, where they’re looking, and predict the future too. It’s a lot of work, and you have a business to run.

Our creatives work with our channel experts to ensure they’re used to their maximum potential, hyper-targeting your audience at the points that offer the greatest interaction opportunity. Digital offers the chance to showcase content in multimedia formats that resonate with your audiences. Our team of creative designers, copywriters, videographers, and developers create content that tells your story in the most effective way, including article series, infographics, interactive content, video, animations, and whitepapers.

Strategy

Future-focused

The marketing you produce tomorrow is just as important as what you produce today. An effective content marketing strategy doesn’t just address the topics of today but also plans ahead for the topics of tomorrow.

We bring content strategies to life, showcasing the content you need to place in front of your customers. From engaging content and immersive video production to influencer marketing and paid media, the future of your marketing campaign has never looked more exciting. Our amplification strategy is key to the success of your campaign. We believe every piece of content should have an objective and be built to perform. We use all channels in the PESO model to maximise its reach, using paid channels to proactively target prospective audiences, which builds deep relationships with your existing audience and expands your community.

MISSIONS ACCOMPLISHED

Over the past 15 years, Mediaworks has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.

Previous mission

Palace for Life: Engaging A Digital Community

Read more about this case study

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Interested in finding out more about how we deliver outstanding results? Speak to our experts today.