The story has gone live and negative coverage of your business is circulating online. How do you react? Do you sit back and wait for the storm to pass, or take action to protect your brand’s reputation? For the latter, Mediaworks’ crisis management service is essential.
Crisis management is a reactive approach to online reputation management. It is undertaken in the wake of a potentially damaging event relating to your business or employees in order to combat negative online coverage and minimise the impact it can have on your business overall.
In the event of a brand crisis, we recognise the importance of fast and effective responsiveness. Once we understand the scale of the issue, we’ll determine how best to combat the negative coverage, delivering the best results in the shortest timeframe.
We’ll actively create and promote positive content about your brand, and leverage your brand’s website and social media accounts. Our continued effort drives bad press lower in the search engine rankings, delivering measurable results in terms of reduced traffic to negative brand sentiment and increased traffic to your site.
What Are The Benefits?
A brand crisis can significantly impact your business, both online and off. Crisis management helps you regain control and minimise the damage of online negativity.
We’ve helped organisations from a range of sectors counter the threats to their reputation — now let us help you.