Download Our Fashion Digital Marketing 6 Month Review White Paper
Mediaworks has prepared the following white paper to analyse the current digital landscape in the fashion retail sector. Using key digital metrics and Google ranking factors, we have established the fashion brands with the strongest online market share. How did your brand fare?
E-commerce is here to stay and with more of us buying online than in our traditional high street stores, the challenge for fashion retail brands is now engaging with these users and claiming their market share in an ever-competitive industry.
It is safe to say us Brits love our online shopping. Between 2015 and 2016, the UK’s online fashion market led the way above the rest, with online traffic increasing by 28.7% compared to the European average increase of 18.4%. If done right, online offers a huge opportunity for fashion e-commerce retailers, but claiming your share of the online market can be tough.
With success anticipated to grow exponentially in coming years, is your digital presence helping or hindering your claim of market share? Our white paper analyses each area of the current market, highlighting digital leaders, whilst outlining opportunities for retailers to improve their digital performance. This is essential reading for digital marketing personnel as it features invaluable advice to help you create successful digital campaigns.