Flogas is a leading UK supplier of commercial and domestic LPG, who sought Mediaworks’ expertise to manage their paid search activities. With an established paid search campaign already in place, Mediaworks was given the challenge of improving performance, increasing both the volume and the quality of Flogas' leads, in addition to lowering their cost per acquisition.
Mediaworks identified several key areas in the account where ad spend was being wasted and where conversion opportunities had not been maximised. Account restructuring cut out waste and reallocated spend to top-performing areas.
By implementing advanced remarketing lists, we reengaged targets already in the conversion funnel, capturing their attention as they browsed other sites. We tailored messages depending on their level of site engagement to nudge them from consideration back to action.
Through regular analysis and optimisation of the account, we surpassed targets, increasing conversions and reducing cost per acquisition. In doing so, we also witnessed a significant increase in new customer acquisition.
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