News, Insights & Events

In the second session of our Paid Media Masterclass series, we turned the spotlight on one of the most underestimated drivers of performance: Creative. Hosted by David Norris (COO, Mediaworks) with insights from Paul Mallett (Managing Partner, Strategy & Creative) and James Johnstone (Paid Media Director), this session unpacked how creative fuels success across paid channels, whether you’re running video on YouTube, static display ads, or short-form social content.

Discover how the Mediaworks Measure of Experience (M-MeX) benchmarks digital performance and improves customer experience in the water sector.

Northumbrian Water's Jennie Collingwood champions digital innovation, sustainability, and community engagement to rebuild trust and transform the UK water industry.

As the UK water sector enters a more transparent, customer-driven regulatory landscape, the Customer Measure of Experience (C-MeX) has become a defining benchmark of success.

At Mediaworks, we’re passionate about helping brands grow smarter and faster. That’s why we recently partnered with LinkedIn to deliver a Masterclass designed to help marketers understand how to unlock the full potential of paid media on the world’s leading B2B platform.

As digital platforms evolve, so too do the expectations around accessibility - and not just from a moral or design perspective, but now from a legal standpoint as well. In our recent masterclass with accessibility partner Recite Me, Mediaworks explored what the European Accessibility Act (EAA) means for businesses, and more importantly, what you can do today to start addressing accessibility on your digital platforms.