Download our Utilities & Power: Digital Marketing 6 Month Review 2018
The UK’s energy market is more fluid than ever before, as customers strive to save money. As of September 2017, there were 50 energy companies operating in the UK, each doing their upmost to tempt customers with low prices. With competition high, could digital be the difference in how utilities companies attract and retain their customers?
By 2020, it’s predicted that 95% of bill-paying customers will be fully digital-savvy. With this in mind, delivering outstanding customer service through digital channels is growing in importance — and the strength of your online presence could be what makes or breaks your brand in this highly competitive sphere.
So how does your brand shape up against the competition? Mediaworks’ Utilities & Power: Digital Marketing 6 Month Review 2018 white paper examines the digital performance of brands across The Big 6, electricity, water and gas providers to establish who is leading the way.