CRO Analyst

CRO or Conversion Rate Optimisation is the analysis through quantitative and qualitative data to improve the conversions. With this role you will be able to help build a strong and sustainable optimisation programme within the number one independent digital marketing agency in the North East.

Specific Roles and Responsibilities:

• Responsible for providing creative and practical improvements to clients’ websites to improve customer conversions
• Analysis on website behaviour, trends and performance
• Providing detailed actionable insight and highlighting potential opportunities
• Assist with and implement A/B and multivariable testing
• Develop and improve web analytics capability in conjunction with development teams
• Introduce and apply new analytical tools if required
• Working across multiple teams throughout the business to achieve your goals
• Solid understanding of UX best practice
• Good working knowledge of third-party tools including VWO or Convert and Hotjar

General Responsibilities:

• To actively support colleagues and contribute to a positive team environment
• To undertake training as required and agreed
• To attend and participate positively in staff meetings
• Keep up to date with advances in Tracking & Data Visualisation and further areas of Online Marketing
• Undertake and fulfil other duties as may be reasonably required by Mediaworks, in line with the incumbent’s skills, knowledge, abilities and personal development opportunities
• Highly organised and project driven
• Excellent verbal, written and presentation skills and an ability to communicate with people at all levels

Personal Qualities:

• Educated to degree level in marketing, computer science, mathematics or relevant experience.
• Positive attitude with a great worth ethic, a person who loves a challenge and working as part of a team
• Detailed knowledge of Google Analytics
• Excellent attention to detail
• Commercially minded, able to take initiative and contribute ideas
• Logical thinker and process minded
• Good knowledge of Microsoft Excel and Power Point
• Self-motivated and fast learner
• Great communication skills, both written and oral

No recruitment agencies please.