June 22, 2016
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As a thriving North East digital marketing agency, Mediaworks works with some of the biggest and best regional and national brands. The agency’s continued growth has welcomed a host of new clients to their already enviable portfolio, including leading public transport provider, Stagecoach.
Here, we find out more about the partnership and how they are working together to drive forward digital growth.
Operating in more than 100 major towns and cities and with one billion passengers a year, Stagecoach is no small fry.
The transport company enlisted the help of Mediaworks digital marketing agency to grow and strengthen the brand’s digital presence on both a local and national level. After evaluating the brand’s existing online position, a multi-faceted campaign was created to deliver maximum results.
At the beginning of the partnership, Stagecoach was preparing to launch a redesigned website to better service their users.
The website needed to provide a solid foundation for digital growth, so Mediaworks’ Head of Search, Kev Strong, and his talented team of SEO Consultants worked closely with Stagecoach’s in-house team to ensure the site was both technically sound and search engine optimised.
With the website in place, work could begin on a Search Engine Optimisation (SEO) campaign to increase the brand’s organic visibility. Mediaworks’ in-house copywriters optimised the on-site content to target high-volume, relevant search phrases, while the team of digital marketing executives focused on getting the brand in front of the right audiences and influencers.
To ensure visibility throughout the campaign, Mediaworks delivered Google Analytics training to all Stagecoach marketing managers, keeping everyone fully informed about the campaign’s progress and performance.
Speaking of Mediaworks’ communication, Lynne Harrop, Marketing Manager for Central Marketing and Design at Stagecoach, said:
“Mediaworks has supported us through every step of our digital transformation. Instead of bombarding us with technical jargon, the team clearly communicates what is happening at each stage, ensuring we were fully informed about the progress of each project”.
Alongside this continued SEO work, a national Paid Search remarketing campaign was set up to target past visitors and users who abandoned their visits. Continual keyword research was carried out by the Paid Search team to identify the most relevant search terms for Stagecoach services. This placed the brand in front of the most suitable audiences, helping to achieve the greatest results.
To date, Mediaworks has achieved incredible results for Stagecoach. Over just a five month period, there has been a 29% increase in search visibility, as well as a healthy increase in traffic. The Paid Search campaign was similarly successful, delivering a 275% increase in revenue, with a current return on investment of 1649%.
“Overall, the Mediaworks team is a pleasure to work with, exceeding our expectations both in terms of results and delivery. We look forward to continuing our work with them in the future”.
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.