Can Social Media Analysis Predict the Strictly Come Dancing 2020 Winner? 

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The glitz and glamour of the ballroom is back as Strictly Come Dancing returns to TV screens across the UK, pulling in more than nine million viewers for the launch show. 

With the highest ratings the show has seen for three years, the social buzz is already gathering pace with strong views on contestants in the week running up to Saturday night before the side-stepping Rumba gets into full swing. 

Mediaworks has analysed a sample of 1,000 tweets about each celebrity to gauge public opinion on the 2020 contestants.  

Can the sentiment of the publicsocial media posts accurately predict the outcome prior to the weekends voting 

What Is Social Sentiment Analysis?

Social sentiment analysis allows us to see if people are being discussed in a positive or negative way on social media. Mediaworks used AI technology to analyse the most recent 1,000 tweets relating to the 12 Strictly celebrities and their dance partners. We will assign a score for each contestant each week based on new tweets that are generated. 

What Is The Sentiment Score Based On?

Sentiment score values the emotion displayed in each tweet and attributes a score to the post, where individuals can score between -10 and 10, where -10 is extremely negative and 10, the maximum, is extremely positive.  

We will assign a score for each contestant each week based on new tweets that are generated. 



Follow us through the next eight weeks to see who is crowned the Strictly Come Dancing 2020 champion! We’ll be running weekly updates to predict who will leave each week, while also tracking the growing sentiment as celebs transform into Fred Astaire and Ginger Rogers. 

The data presented by Mediaworks above is a sample and does not reflect the views and opinions of Mediaworks, nor is it representative of the entire population. The data presented is subject to third party machine learning algorithms, as well as human interpretation.


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