For anybody looking to try AdWords or indeed for those who have been managing campaigns for years, we have all heard the old clichés, such as “the higher the Quality Score, the lower the CPC” or that Phrase Match keywords are better than Broad Match keywords.
There are so many little rules of thumb out there that it can be hard to know which to follow. Suffice to say that every business is different and what works for one may not always work for another, although there is still a core at the heart of AdWords that will always serve you well.
We poured through the data we collected in 2013 so we could lay to rest some clichés and prove others. Have a gander at our infographic and see what you think for yourself. If you would like to see how your AdWords compares, then be sure to try our free AdWords audit as well by either contacting us or emailing firstname.lastname@example.org.