Mediaworks Collaborates with York St John University

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Mediaworks, the North-East based award-winning digital marketing agency, have announced an innovative partnership with York St John University

The unique collaboration, which will we see the University’s Business School offer a cutting-edge MSc in Digital Marketing and Data Analytics, is designed to provide students with the real-life tools and insights required for a successful career in today’s data driven and digitally focused marketing industry.

Mediaworks’ Chief Executive Officer, Brett Jacobson noted: “We are extremely proud to embark on this exciting project with YSJU that combines the best of both academic theory and leading practical experience. It makes perfect sense that we, as a full-service agency, would team up with a highly regarded academic institution such as York St John University to establish a programme to cater to the needs of today’s digital marketing industry.”

The master’s qualification, the UK’s first digital marketing degree that blends academic and industry-specific teaching, will integrate traditional marketing strategies, such as building customer loyalty, with more contemporary aspects, including analysis of customer behaviour, customer journey mapping, and social media marketing.

Furthermore, the programme is delivered online, allowing participants to learn independently while also accessing the support of expert tutors.  Students will be able to network with their peers through online community forums and regular residential events across the country.

Bob Gammie, Dean of the York Business School, commented: “Our Digital Marketing and Data Analytics MSc offers students a highly-unique and exciting blend of expert industry knowledge from one of the UK’s leading digital marketing agencies, coupled with the world-class academic delivery from York Business School.”

Photography by Richard Walker/ImageNorth

York St John, which gained its university status back in 2006, has recently been ranked as 27th in the UK for student satisfaction, with 86% of alumni recommending the academic institution. The development of the university has been encouraged by a positive relationship between staff and students.

Brett went on to add: “York St John is an ever-developing university and its general ethos and ambition matches that of Mediaworks.”

“We are continually seeking new ways to grow as a business and, having already established a successful apprenticeship scheme, working in conjunction with university students was the obvious next step. I am incredibly excited to see what the future brings from this partnership”.

Applications are open now for the first intake, which will begin in April 2020 – find out more and apply now at


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