MMeX: A Digital Benchmark for Customer Experience In Finance
MMeX (Mediaworks Measure of Experience) independently assesses digital experience performance using live third-party data. It evaluates how well organisations deliver trusted, accessible, and engaging experiences.
MMeX analysis shows
that organisations rarely
excel across all pillars.
While some lead in brand, reach, authority, technical quality, or engagement, few perform well across the full experience.
Performance gaps are typically structural, with weaknesses in brand visibility, authority, or technical foundations limiting impact. This presents an opportunity for organisations to align these pillars into a cohesive digital ecosystem.
MMeX analysis shows
that organisations rarely
excel across all pillars.
While some lead in brand, reach, authority, technical quality, or engagement, few perform well across the full experience.
Performance gaps are typically structural, with weaknesses in brand visibility, authority, or technical foundations limiting impact. This presents an opportunity for organisations to align these pillars into a cohesive digital ecosystem.
MMeX measures performance across five critical areas:
Brand: How clearly the organisation’s digital presence and tone communicate trust, recognition and reliability across search and review platforms.
Reach: How effectively the organisation’s digital and social activity expands visibility and audience connection across key online channels.
Authority: How credible and influential the organisation’s digital footprint is through backlinks, citations and referring domains that reinforce expertise.
Technical: How well digital platforms perform in terms of speed, accessibility, stability and user experience across all devices and connection types.
Engagement: How successfully digital channels attract, retain, and convert audiences through quality of traffic, interaction and on-site behaviour.