Mediaworks were able to combine the power of TV advertising with highly specified targeting to enhance the effectiveness of Wisteria’s digital marketing campaign.
Mediaworks used Sky Adsmart’s advanced targeting to reach small business owners and senior business decision makers in the North London and Buckinghamshire areas with the commercial which was created in-house.
The campaign delivered over 200,000 broadcast impressions within senior decision-maker households. Website traffic also increased across the Sky Adsmart exposed region month on month vs. non-exposed regions.
MoM traffic increase within TV ad exposed region
YoY traffic increase within TV ad exposed region