Display and Programmatic Advertising

Display and programmatic advertising allows you to develop automatic bidding strategies for your adverts. To use this effectively, you must know when, where, and who to target. Utilised correctly, display and programmatic advertising can provide key fuel to your advertising journey.

54%

of agencies purchase over 41% of their video programmatically

18.5%

forecasted growth for display advertising in 2021

90%

of online customers are reached by the Google Display Network

70%

increased product purchase likelihood when a company utilises retargeting

54%

of agencies purchase over 41% of their video programmatically

THE MISSION

Utilising data and insights to create bespoke awareness and remarketing campaigns, increasing customer retention and acquisition. Display and programmatic advertising gives you the power to combine creativity and data to build tactical campaigns throughout all touchpoints in the conversion cycle.

Data

In the moments that matter

Display campaigns are an insightful way to find out more about and engage with your customers. Gathering data on different audience types/interests gives you the power to create bespoke campaigns with highly targeted ads, based on what a user is most interested in.

At Mediaworks, we integrate our conversion data with our awareness campaigns. Utilising our bespoke in-house built persona tool, we have the ability to see what other buying habits your users, converters, or purchasers have. This allows us to build bespoke campaigns based on real-time conversion data. It’s very easy to assume that a specific audience group would be interested in your brand, but it is more astute to use actual consumer intelligence to influence awareness campaigns.

Technology

Embrace technology

Cutting-edge technology is only useful if it is used in the right way. By utilising the latest tech, we can create bespoke, custom lists that allow for a variety of tactics when it comes to remarketing.

From basket-abandoners to page views, intelligent algorithms give us the power to create targeting methods based on user intent, what their likes and dislikes are, what they’re in the market to purchase, and what types of content they are viewing online.

Our relationships with a growing range of programmatic partners mean that we can engage with the latest online marketing opportunities through programmatic advertising to automatically buy and optimise digital campaigns, rather than buying online inventory directly from publishers. We work across a wide range of digital channels, including display, mobile, video, and social.

Creativity

Grab the attention

Gone are the days of repetitive display ads. With so many different ad formats and sizes available, we can cater to all websites and demographics. From static images to gifs and interactives, we can make your display ads unique and eye-catching, tailored to your specific target audience.

Dynamic remarketing gives us the ability to display products with live pricing to users based on other products they have interacted with on your site.

We can also integrate video within your display ads via programmatic platforms. This is sure to make you stand out from your competitors and draw in your customers.

Strategy

Deliver objectives

When considering display and programmatic advertising, it can be an expensive minefield if you do not utilise the correct approaches and strategies to deliver your business objectives. With the various types of online inventory that can now be accessed through display and programmatic advertising, it is important to work with a partner who can help steer and guide your activity in this area.

There can be multiple goals when it comes to display and programmatic advertising. The most popular targets for businesses tend to be awareness or conversions. At Mediaworks, we work with clients to ensure that the correct strategies are deployed in each of these phases to deliver client-focused commercial objectives. We will work with you to identify the most appropriate platforms, inventory, and approaches to display and programmatic using our wealth of experience and understanding. We will show you how these approaches fit as part of your wider marketing activity, ensuring relevant and transparent metrics are being utilised to add control to this increasingly dynamic and flexible area of marketing.

MISSIONS ACCOMPLISHED

Over the past 15 years, Mediaworks has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.

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GET IN TOUCH

Interested in finding out more about how we deliver outstanding results? Speak to our experts today.