Media Planning and Buying

Allocating 10% of a media budget towards radio can boost your online brand search by 52%, out-of-home adverts can drive a 38% increase in mobile engagements, and 52% of consumers learn of new products through television commercials…

Mediaworks offer a fully integrated marketing service in which you will benefit from data driven insights that combines both offline and online media. Our dedicated Media Planning and Buying team specialises in integrating tailored media plans that augment your existing digital channels.

For example, we can help our clients plan and buy a mass market or localised TV campaign, regional radio commercials, a variety of out-of-home digital high impact screens, or personalised display on contextually relevant websites. By delivering a seamless omni-channel experience for your target audiences, we can maximise the impact of your media spend and how your selected channels work together to grow your business and brand.


Our Approach

At Mediaworks, our Media Planning and Buying team focus on the media consumption habits by audience. We analyse both online and offline insights and track how your audiences interact across platforms, determining what are the most effective platforms in reaching them and when you should use them. By assessing the combination of media types which build reach, frequency, and raise awareness, we maximise your campaigns and, ultimately, conversions.

By maintaining close working relationships with all media owners both national and local, we are able to offer you the full breadth of service from negotiation and booking, to production and post campaign analysis. You will receive the delivery of the most efficient, innovative, and effective multi-media schedules, which not only cost less but, in terms of high levels of servicing and pro-activity, ultimately deliver more.

We offer an extensive knowledge of the makeup of the UK media industry, what works and why. The understanding that multi-media delivers best when there is a focus on collective results as opposed to individual gains, plus a general business ethos not to settle until we are confident that the best deal possible has been attained for you.


What are the Benefits?

We are here to deliver ideas and innovation not only in media planning, but also in execution and measurement through careful negotiation and data analysis.

Our experience spans several sectors including Fast Moving Consumer Goods (FMCG), Travel & Leisure, Financial Services, Public Sector, Utilities and Education. We approach each brief with the aim of developing new ways to demonstrate effectiveness in your advertising, alongside attribution tracking and targeting to deliver optimum execution.

Contact us today to find out more about our Media Planning and Buying services.

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