
The Water White Paper
Explore how water companies can build trust, enhance customer satisfaction, and drive proactive engagement through transparent communication and innovative technology.

What’s Shaping the Future of the UK Water Sector
We explore the five key trends that are reshaping the UK water sector, from regulatory pressures to the integration of smart technologies in customer service.
Rising Regulatory Scrutiny: Increased accountability and transparency requirements from regulators.
Business-Critical Climate Resilience: Addressing the urgent challenges of water scarcity, flooding, and droughts.
Growing Digitally Enabled Expectations: The demand for seamless, transparent, and customer-centric digital services.
A New Era of Customer Relationships: Enhancing customer experience through personalised, data-driven interactions.
Leveraging Smart Technology: The rise of smart meters, IoT, and predictive technologies for proactive service delivery.

What’s Shaping the Future of the UK Water Sector
We explore the five key trends that are reshaping the UK water sector, from regulatory pressures to the integration of smart technologies in customer service.
Rising Regulatory Scrutiny: Increased accountability and transparency requirements from regulators.
Business-Critical Climate Resilience: Addressing the urgent challenges of water scarcity, flooding, and droughts.
Growing Digitally Enabled Expectations: The demand for seamless, transparent, and customer-centric digital services.
A New Era of Customer Relationships: Enhancing customer experience through personalised, data-driven interactions.
Leveraging Smart Technology: The rise of smart meters, IoT, and predictive technologies for proactive service delivery.

A Digital Benchmark for Customer Experience
M-MeX provides insights into water companies' digital engagement, complementing traditional satisfaction scores like C-MeX.
Visibility: Measures how easily customers find a company online, impacting engagement.
Helpfulness: Assesses how well the website meets user needs through keyword coverage and content relevance.
Engagement: Measures customer interaction with digital channels, reflecting the company’s audience relationship.
Accessibility: Ensures digital platforms are inclusive, meeting standards for seamless experiences.
Influence: Evaluates the company’s ability to drive positive behavioural changes, e.g., conservation.
Sentiment: Assesses public perception through reviews, social media mentions, and feedback.

A Digital Benchmark for Customer Experience
M-MeX provides insights into water companies' digital engagement, complementing traditional satisfaction scores like C-MeX.
Visibility: Measures how easily customers find a company online, impacting engagement.
Helpfulness: Assesses how well the website meets user needs through keyword coverage and content relevance.
Engagement: Measures customer interaction with digital channels, reflecting the company’s audience relationship.
Accessibility: Ensures digital platforms are inclusive, meeting standards for seamless experiences.
Influence: Evaluates the company’s ability to drive positive behavioural changes, e.g., conservation.
Sentiment: Assesses public perception through reviews, social media mentions, and feedback.

In-Depth Sector and Customer Insight
Detailed articles exploring the key industry trends, alongside data-driven insights into customer behaviours, enabling water companies to better understand their audience and tailor their strategies for enhanced engagement and satisfaction.

In-Depth Sector and Customer Insight
Detailed articles exploring the key industry trends, alongside data-driven insights into customer behaviours, enabling water companies to better understand their audience and tailor their strategies for enhanced engagement and satisfaction.