July 17 2019

B2B Digital Marketing Strategy Masterclass

In a B2B world where lead generation still remains the priority it is crucial you get the right content and product/service offering in front of the right person and job role.

Today’s social and paid advertising means that these targeting capabilities are possible. From purchasing managers to service engineers, setting up the right campaigns means you can almost guarantee your target audience will receive your message.

Mediaworks can ensure you can get in front of the people you want to. Join Paid Social expert James Johnstone as he will walk you through a successful B2B Digital Marketing Strategy including choosing the right ad type, what content works best and how to optimise for successful lead generation.

Who should attend?

The masterclass is essential for B2B marketing professionals who want to understand more about the benefits of PPC.

When and where?

TBC

Crafting the Perfect Higher Education Paid Advertising Strategy to Fuel Student Acquisition

The most significant shift in higher education markets will happen this year as efforts to attract domestic students will reach an all-time high. The pandemic is forecast to impact both student applications from overseas and delay the decisions of an estimated 20,000 domestic learners.

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March 08 2019

Onsite, Offsite, and Outreach

Creating optimised, customer-centric, and insightful content on your website is crucial for building rankings around key search terms. It also needs to be informative enough to support your customer’s journey through your website.