Data is an essential part of any marketing campaign — if you don’t know who your target audience is or how they behave online, how can you ever successfully connect with them? With the importance of data growing on a near daily basis, it’s essential that you understand how to extract and use the insights it offers.

As part of our Data-Driven Digital Breakfast series, we’re pleased to announce that we’re bringing the event to Edinburgh. Following the success of our Yorkshire and North East events, we’ll be in the Scottish capital on 7th June from 8:30am at Microsoft, Waverley Gate, where we’ll be joined by speakers from tech giant Microsoft and professional services leader PwC.

With each of our speakers taking on a key data development and drawing on their own industry experience, the agenda for the day includes:

Data-Driven Marketing

Daniel Hoggan, Technical Director at Mediaworks

The importance of capturing, analysing and harnessing the power of data in digital marketing.

Artificial Intelligence for Data Collection

Sophie Sarin, Search Manager at Microsoft

Providing a glimpse into Microsoft’s bot framework and showing you how your brand can connect with consumers across different user interfaces.

Cyber Security Threats and How to Protect Your Business

Ross Foley, Senior Manager at PwC

A discussion of how to safeguard business-critical data following GDPR changes.

The invaluable knowledge of our three key speakers makes this an event that’s not to be missed. To secure your spot, register your place here or complete the form below.