News, Insights & Events

April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.
February 21 2024

MW164 | Leveraging The Power of Multimedia Content

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.
January 16 2024

MW163 | The Next Chapter: Strategies for Marketing Success in 2024

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.
December 12 2023

MW162 | 2023 Wrapped

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
November 28 2023

MW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of AI’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
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