Introduction To Paid Search Masterclass | Mediaworks

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Paid search is an effective form of digital marketing. Through pay-per-click ads, your brand can occupy a prime spot on the search engine results pages and direct targeted traffic to your site ready to convert.

While the benefits are numerous, it’s often difficult to know where to start when it comes to setting up your campaign — especially if you’re new to digital marketing. If you’re struggling, clear your diary for our latest Mediaworks Masterclass, titled An Introduction to Paid Search.

Our Paid Search Expert, Ben Homer, will show you how to use the essential tools to promote your business, drive sales and increase enquiries through Google and Bing Ads.

The Masterclass will cover:

  • A guide to search advertising.
  • The fundamentals of paid advertising.
  • Structuring your Paid campaign with effective ad copy and correct keyword selection.
  • An introduction into conversion tracking.
  • Attribution modelling and why it is so important.

Who should attend?

This event is essential for digital marketing professionals and business owners who want to implement paid search to boost their brand’s digital performance.

When and where?

TBC

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From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.

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