Your website content is what can set you apart from your competitors. It can determine the position on the SERP (Search Engine’s Results Page) and more importantly, drive customers towards completing a desired action.

Creating optimised, customer-centric and insightful content on your website is crucial for building rankings around key search terms. It also needs to be informative enough to support your customer’s journey through your website. But how do you strike the balance?

Join our content expert Jamie Roberts, who will guide you through the best practices for producing effective on-site copy.

The Masterclass will cover:

• Understand what the difference is between content writing and copywriting.
• Learn about the best practices of SEO when creating content.
• Discover how to best write content for your website.

Who should attend?

This event is essential for anyone who is currently managing website content, from website owners to digital marketers and communication teams.

When and where?

TBC