July 31, 2018
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Although Google is still the dominant search engine with a market share of 72.21%, Bing is slowly climbing the ranks and now occupies 7.72%.
Since its launch in 2009 by tech-giant Microsoft, Bing has not shied away from implementing changes across its search engine in a bid to improve user experience and become a more popular platform — and the increase in market share shows that it’s working.
But will it ever be on par with the likes of Google? Probably not. However, we think that Google will soon be implementing its own version of this new Bing image feature. Especially with figures suggesting that 22% of people click on Google image results.
With an aim to offer users more intelligent results from a user’s initial query, Bing Visual Search has been introduced by the search engine to help achieve this through images. This new feature can identify different entities of an image (whether this is text or an object) and source similar images, products or information that could be useful to the user.
As well as this, users who take photos of their wine, spirits or beer bottles will receive expert ratings and reviews through Delectable — something which we foresee expanding in the future across different types of searches.
Bing Visual Search has been built for mobile and desktop which will undoubtedly increase its use among different demographics. Not only that, the computer vision recognition technology within it can build visual skills that can provide new knowledge and actions which can tailor the user’s journey more specifically.
There are three main steps to Bing Visual Search:
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.