November 29, 2017
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The countdown to Christmas is officially on! You should already have your festive marketing strategy in place (if you don’t, get to work!), but you’ll naturally want to check you’ve covered all of the bases — it is the most lucrative retail period, after all.
To help, we’ve created our local SEO actions checklist. Forget your Christmas wish list; this is the most important list you’ll need this year.
Make sure your local business listings are accurate
We all know how popular mobile is, with many shoppers using their devices on the move before visiting a store in person. As such, you need to make sure your local business listings are up-to-date, especially if your business has recently changed its name or relocated. This includes doing what you can to remove duplicate listings, which can mislead potential customers.
Add your festive opening hours
Update your business listing with your Christmas opening hours. You’ll be surprised how many extra customers your later opening hours bring into store, so make sure they’re aware of them and that the times are accurate. You’ll need to update your hours on your actual site too — don’t create two conflicting resources that could confuse your customers.
Use Google Posts to highlight your deals
Whether you have a new discount code on offer or have slashed the price of this year’s must-have Christmas gift, shout about it in the SERPs with Google Posts. Pre-plan yours so you know what you’re going to post and when, and keep your copy short and exciting.
Sort your social media
Stop leaving your social media posts as an after-thought. At this time of the year, a simple social post regardless of platform could be all you need to drive in those new customers and additional sales! Create a social media strategy that details your communications across the period to leave nothing to chance.
Use offline to support your online customer service capabilities
This next tip isn’t wholly based in digital, but it could prevent potential issues from rocking your online reputation. Christmas is a busy time for us all and many customers may be more inclined to complain if they’re unhappy with the service you provide or product availability. Train your staff in complaint management and make contact information clearly visible on your website to help minimise frustration should an issue arise.
Track your success
When the dust has settled and Christmas is nothing short of a distant memory, you’ll want to know how your campaigns performed. Sales data is one thing, but understanding where your customers came from and how they interacted with your campaigns is crucial, especially when you do it all again next year. Make sure you have UTM codes in place and Google Analytics fully short to capture all of this business-critical data.
How many of the above has your business completed? For further advice and support, contact Mediaworks today by using the form below.
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