November 19, 2018
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You may be prepared for Black Friday, but Cyber Monday is a whole different ball game for businesses with aims to increase sales in the run up to Christmas. Trends have suggested that more people than ever before are saving their pay cheques for the entire Black Friday weekend, so it would be a big mistake not to take advantage of your consumer’s predicted shopping habits.
A survey from PwC that questioned 2,000 adults in the UK found that over 50% of consumers are interested in the Black Friday weekend and intend on buying if the deal is right. When it comes to Cyber Monday, it’s important for brands to understand their audience and make the right decisions around their interests and their shopping intentions this month.
Research found that last year, one in three people under the age of 35 definitely intended on buying something. However, one in ten people avoided the event altogether, with the majority of this group being over the age of 45.
We take a look at what you can do to prepare for Cyber Monday:
As Cyber Monday is all about online shopping, you should make sure that your website loads at a reasonable speed. If it doesn’t, shoppers won’t stay around and will head straight to your competitors. With mobile shopping growing in popularity, this should become a core focus, as 53% of people will leave a mobile page if it takes longer than three seconds to load — despite the average time being higher.
It’s time to start your email campaign. With not many days left until the big event itself, you must remind those already familiar with your brand that you’re going to have some incredible deals up on your site that they don’t want to miss out on. The great thing about Cyber Monday is that you can create a ‘one-off’ cyber exclusive deal that will entice customers to visit your company as opposed to others.
For those who aren’t already subscribed to your newsletter but are interested in your products or service, inform them that they will receive a special discount code for signing up in advance that they can use on the day. This can be advertised on your own website or through social channels. To evaluate how well this marketing strategy works for 2019’s Cyber Monday, document how many new email signups you gain.
Although many people dislike it when brands use pop-ups on their landing page, it could be extremely effective for this event. As this would be used to promote Cyber-only deals, your customers will only have to view it for one day and it will cause minimal interference. Such pop-ups could lead to more sales, as users will be required to follow through to a page in order to see what is being offered to them when they initially land on your site.
Content has never been more important onsite and will definitely improve your credibility and SEO rankings around this event if optimised correctly. By taking the time to create informative content such as videos or articles, you’re showing your audience that you have their best interests at heart.
Your options really are endless when it comes to the type of content you want to make. Ideas could range from how-to shopping guides to funny videos that can be shared socially and will raise brand awareness. This will act as an encouragement for customers to then purchase a product, as this campaign will all be linked.
Evidently, there’s a lot that can be done in such little time before Cyber Monday. Contact our team of experts by filling out the form below for more information on your marketing strategy.
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