Google’s August ‘Medic Update’: What You Need to Know

Share this Article:

Since the beginning of 2018, there have been nine confirmed Google updates and an additional three suspected changes that have undoubtedly left business owners and marketers changing their SEO objectives for the better — but most of the time, these alternations in the algorithm are out of the blue.

The tech-giant is notorious for making unanticipated changes across the search engine, but it’s extremely rare that it reveals just how much search results were impacted as a result. Just look at past updates like Panda and Penguin.

With that being said, a new update was released earlier this month which has been confirmed by the company and fully rolled out on a global scale. The change has taken the name ‘Medic Update’ as many health, medical and Your Money Your Life (YMYL) financial sites were affected.

However, Pedro Dias from Google posted on Twitter: “Also, the August 1 core algorithm update wasn’t designed specifically to target health or YMYL websites. It was just a happy coincidence that it also impacted sites in that vertical.”

Which sites were impacted

Although many medical and YMYL sites were worse off, it’s also important to understand many other sites belonging to different niches were also affected. A review of over 300 websites (which was updated on the 8th August at 9PM GMT) found that the following sectors were hit by the update:

  • Health — 42.5%
  • E-commerce — 16.0%
  • Business — 10.8%
  • Finance — 7.3%
  • Technology — 5.9%
  • Entertainment — 3.8%
  • Travel — 3.5%
  • Directory — 2.4%
  • Adult — 1.4%
  • Coupon/Deals — 1.4%
  • Insurance — 1.4%

What you can do

As a result of this update, you may notice that some of your pages are not performing as well as they once were — but it’s important to understand that there’s no real or instant fix to the problem. This is an area that needs to be approached tactfully over time; through remaining focused and crafting strong and relevant content while enhancing the overall user experience.

Google stated: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded,” which highlights the need for a stronger SEO presence and focus across your entire site.

To make sure that you’re making the appropriate changes on your business website, submit the form below to contact our team of experts today and find out more information to ensure that your rankings are not damaged.


From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.


We work fast and break norms by applying innovation, intelligence and creativity to everything we do.​ We look for people who share our passion and ambition.


Find out more



Interested in finding out more about how we deliver outstanding results? Speak to our experts today.