August 19, 2014
Share this Article:
Cable-eating sharks: they’re not the antagonists of another terrible horror movie, but a real threat to Google. It turns out Jaws and pals have been nibbling on — and therefore damaging — undersea fibre-optic cables, which transmit internet signals around the world.
Why? It’s not that they’re acting on a jealousy-fuelled grudge against cat videos, or protesting Google’s right to be forgotten activities.
Sharks have a sense called electroreception that helps them hunt down fish, who produce small electrical currents with every muscle movement. The high-voltage cables are producing similar signals, making shark mouths water and encouraging them to get their chomp on.
Here’s some footage of a shark taking a bite of an underwater cable, who looks understandably disappointed when the result is more electric eel than tasty meal.
But not to worry; Google has recognised this fishy threat and responded with a $300 million investment into an undersea cable infrastructure called FASTER. At a recent Google Cloud Roadshow event in Boston, Product Manager Dan Belcher said these trans-Pacific cables will be protected by a Kevlar-like material, which should prove impenetrable even to sharks’ multiple rows of razor-sharp teeth.
Enjoy this article? Share it with your friends using the buttons below!
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.