Google’s new Search Console features: what they mean for you
The Beta testing is over: Google announced this week that the new Google Search Console will be made available to verified users in the next few weeks.
According to Google, the new Search Console will deliver “more transparency into Google’s indexing, stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.”
The rollout of the new Search Console means users will have access to Search Performance, Index Coverage, AMP status and Job Posting reports. Both the new and previous versions of Search Console will be available to users while Google merges the features into the new edition.
So what does the new and improved Search Console mean for users? In this blog, we’ll take you through the core features:
Search Performance report:
Similar to the Search Analytics report, the new Search Performance report provides users with 16 months of data. View clicks, impressions, click-through rates and average ranking positions and, with the additional segmentation and filtering features, you can break the data down to get a more in-depth view of your site’s performance.
Index Coverage report:
Don’t confuse the Index Coverage report with the Index Status report. The Index Status report shows how well a site is being indexed by Google and could explain why some of your URLs are not being indexed.
You will be able to track indexing and improvements over time, access diagnostic tools and resubmit the URL for indexing once changes have been made.
AMP Status report:
The AMP Status report can be used to view errors and warnings about your AMP URLs. You’ll be able to see where issues are present, access a diagnosis of the problem and test that the issue has been rectified. Google has commented that once an issue has been addressed, it will “crawl and reprocess the affected URLs with a higher priority.”
Job Posting report:
The Job Posting report is a useful tool for those who post job listings on their website. In the report, you can access statistics around your listings and details of any indexing issues and how you can resolve them.
Google is welcoming feedback from users of the new Search Console throughout the rollout over the next few weeks.
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