June 12, 2019
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Search habits are constantly changing, and Google understands that. As a search engine with a mantra to deliver a comprehensive service while enhancing the online experience for users around the world, it’s important that they keep up to date with new trends and preferences.
It’s no secret that over the last few years, there has been an increased visual appetite online. Whether it be on your website, social media platforms or ads, people want to see what they’re buying into. So much so, that Google has increased the number of images from Google Images that are displayed in the search engine results pages (SERPs).
In March 2019, the search engine announced shoppable ads on Google Images. This new product feature is said to “highlight multiple products available for sale within [their] sponsored ad[s] among Google Images results”.
Surojit Chatterjee, Google’s VP of Product Management for Shopping stated that 50% of online shoppers said images of the product inspired them to purchase. With this in mind, more people were turning to Google Images.
Google’s decision to capitalise on these type of searches was quite interesting too. Pinterest, which is a visual social media platform had their initial public offering take place a month prior and Facebook’s sister-company Instagram started facilitating commerce on its app.
This is positive for retailers though, as the monetisation of product related images is likely to compete with Amazon. Why? Well, research has suggested that Amazon is responsible for over half of initial product searches.
In a world where visual content is everything, it’s clear that having an image marketing strategy is important in 2019. This gives brands more ways to take advantage of more digital channels and generate a great ROI.
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