Did you know that almost seven in ten e-shoppers abandon their purchase after heading to the checkout? Succeeding online isn’t just about attracting traffic to your website; it’s about ensuring visitors do what you want them to.
Whether your goal is boosting sales, enquiries or even newsletter sign-ups, that’s where CRO (conversion rate optimisation) comes in. It involves refining your website to enhance the customer journey, eliminating the stumbling blocks that prevent or discourage your visitors from converting.
Want to know more? Our infographic demystifies CRO jargon and introduces you to tactics that help hone your site. Check it out now, and feel free to contact us with any conversion questions.