Data fuels successful digital marketing campaigns — but if you don’t know how to extract and use the insights it delivers, you’re essentially leaving your online performance to chance. Despite this, on average only 20% of total marketing spend is allocated to data-driven campaigns.

Hot on the heels of our hugely successful Digital Transformation Breakfast Seminar, the next event in our series turns attention to data. Taking place on March 22nd 2018 from 8.30-11.30am at PwC Newcastle, we’ll be joined by speakers from tech giant Microsoft and professional services leader PwC for our Data-Driven Digital Breakfast Seminar.

Our key speakers will each tackle a crucial data development, sharing their own experiences in the process.

The seminar’s agenda will include:

Data-Driven Marketing

Daniel Hoggan, Technical Director at Mediaworks

The importance of capturing, analysing and harnessing the power of data in digital marketing.

Artificial Intelligence for Data Collection

Sophie Sarin, Search Manager at Microsoft

Providing a glimpse into Microsoft’s bot framework and showing you how your brand can connect with consumers across different user interfaces.

Cyber Security Threats and How to Protect Against These

Asam Malik, Director of Cyber Security at PWC

A discussion of how to safeguard business-critical data ahead of GDPR changes.

With the experience and insights of our three key speakers, this event is not to be missed. If you value your business’ future success in digital, register your place for our Data-Driven Digital Breakfast or fill in the form below!