January 30, 2019
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The way customers shop online has truly transformed in recent years, with many brands shifting their entire focus towards ecommerce solutions. M&S has gone one step further in bettering the experience for its customers online though, which has made other companies feel as though they’re miles behind — and the truth is, they are.
M&S is known to have had a tough time on the high street and recently announced the closure of 17 more stores, putting more than 1,000 jobs at risk. Corporations don’t know what the future holds for their business and, as a result, are investing heavily into online alternatives.
Recently, Marks & Spencer introduced image searching capabilities on their mobile site. Focusing on its menswear and womenswear range, visitors can now upload or take a photo of a piece of clothing to find something similar available at the store.
The decision was made purely on consumer convenience. Head of Digital Product at M&S, Jim Cruickshank, commented: “We know our customers are busier than ever and are often most inspired when they’re out and about. Style Finder helps customers instantly find what they’re looking for, without the need to manually search and filter through our products.”
This new Style Finder experience can help customers locate the perfect look in less than 10 seconds, which will remove the need for them to endlessly scroll through the online catalogue. As 75% of all M&S’s online visits come from mobile and tablet devices, this is definitely the way forward.
Whether shoppers have been inspired by a photoshoot in a magazine or by an influencer’s post on Instagram, snapping a shot and hunting a product has never been easier. Stay ahead of the competition and make sure you’re doing everything you can increase conversions.
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