Mediaworks Accelerate Scotland Growth Plans After Raft of New Contract Wins
Mediaworks continues to be a leading light for the sector as the Newcastle based agency looks set to accelerate its growth plans into Scotland.
Having opened their Leeds office in January, with the Yorkshire-based team trebling in size over the last six months, the award-winning digital marketing agency went on to acquire media planning and buying specialists Liberty Communications in March.
Chief Executive Brett Jacobson now has his sights set on further acquisitions as the North East’s leading digital agency aims to unify customer journeys for both online and offline markets.
He said: “After the success of our Yorkshire office and the growth we’ve seen as a result, we’re now looking to open up in Scotland. We’re keen to accelerate that activity if the right opportunity to partner with existing businesses in those regions presented itself, however we’re prepared to invest in starting up our own regional outfit from the ground up if necessary. Thanks to a very busy first half of the year, despite the impact of Covid-19, we’re in a very strong position to continue our growth through the second half of 2020.”
Mediaworks has had a busy lockdown period, securing more than £5m in new contract wins during the first half of 2020 which saw the likes of Johnnie Johnson Housing, Mobile Mini, Zalando, and social giant LADbible Group join their client portfolio.
“The need for business leaders to digitise their products and services has become a necessity due to the current economic challenges and this has led to increased customer demand for our services. Every business is facing new threats to their market share through new digital entrants and they need to be ensuring they don’t get left behind digitally.”
Mediaworks has earmarked offices in Edinburgh to support Jacobson’s vision to create a northern digital presence to partner and service the largest enterprise clients across the north of UK.
“We’ve long been recognised as the market leader in the North East for digital marketing. However, our focus now is to continue to enhance our service proposition to ensure we offer our clients the most sophisticated digital marketing solutions, combining world class creative, data, and technology expertise,” continued Jacobson.
Data led creative and performance marketing innovation lies at the heart of Mediaworks’ expansion plans and the company is keen to engage with people who buy into that forward-thinking vision.
“We’re very open minded and always on the lookout for new growth opportunities. If there’s a way for us to develop a new sector niche or enhance the market position of one of our already-established services which will help us support our clients more effectively, then that’s something we’d consider investing in.”
At a time when every business across the UK is seeing their marketplaces transform into digital-first environments, Mediaworks is on hand to support those journeys with expert digital advice to allow businesses to maximise the opportunities that lie in front of them.