April 18, 2016
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What happens when two North East heavyweights join forces? We find out what made Cairn Hotel Group’s, Jonathan Sabarre name Mediaworks, digital agency “one of the best companies we’ve ever outsourced to”.
Mediaworks’ client list features a host of international brands. Despite their global presence, they’re incredibly proud of their roots. It’s always something special when two thriving North East companies come together and the recent partnership between Newcastle-based Cairn Hotel Group and award-winning digital marketing agency Mediaworks is no exception.
With 26 UK hotels including 8 of the largest international hotel brands, the group boasts a strong portfolio that is bolstered by a further 28 bars and restaurants. They enlisted Mediaworks to ensure their digital profile was as effective as their offline portfolio.
The two northern industry leaders worked collaboratively to develop a strategy that considered both the short-term environment and long-term opportunities. To help maximise Cairn Hotel Group’s search potential, Mediaworks created a fully functional, user-friendly website to properly showcase the brand’s assets and increase both sales and enquiries.
Working closely with Cairn Hotel Group, Mediaworks’ Creative Director, Andrew Blenkinsopp and his team of highly skilled designers, used their creative flair to revamp the site. Utilising the brand’s signature blue alongside large, inviting images, they were able to convey the true essence of the business, creating a site that was visually appealing, on-brand and, of course, search engine optimised.
Commenting on the project, Andrew said:
“After approval of the initial designs, the web development team got to work making the new site a reality. To aid with the Group’s long term strategy, our content team created optimised copy to target relevant search phrases and boost the site’s rankings on Google’s search engine results pages”.
On Thursday 7 April 2016, the brand new Cairn Hotel Group website went live, completing the first phase of the project. Now the solid foundations are in place, both Mediaworks and Cairn Hotel Group can continue to grow the brand’s online presence, helping them climb the search engine results pages and reach their long-term goal of increasing direct sales and enquiries on their website.
Speaking of the project, Jonathan Sabarre, Group Marketing Manager for Cairn Hotel Group, said:
“The team at Mediaworks have been brilliant to work with from day one and it has been so reassuring having our project in the hands of such highly skilled professionals. The service and outcome has been above and beyond all our expectations and we’re so happy to have a platform that really showcases our entire portfolio of beautiful hotels, bars and restaurants across the UK”.
Discussing the partnership, Mediaworks Managing Director, Brett Jacobson said
“We’re thrilled to have been chosen as Cairn Hotel Group’s preferred digital agency partner and look forward to continuing our work together to help them dominate digitally”.
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