December 15, 2020
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Following consecutive record-breaking years of growth, Mediaworks has announced the launch of a new PR category, immediately installing Christian Cerisola to lead the operation.
Christian has an extensive background in both the media and communications industries. He has launched and developed agencies, as well as leading award-winning rapid growth teams. Most recently, Christian headed up the Northern operations of a London-headquartered PR agency.
Mediaworks CEO and founder Brett Jacobson sees the development of a dedicated PR division as the next stage in the agency’s ever-increasing and impressive toolkit. With the addition of a PR branch, Mediaworks continues to provide its clients with world-class, creative, and unrivalled digital communications solutions. The opportunity to blend Christian’s PR agency experience with Mediaworks’ own insight and understanding of audience and online behaviours is a powerful addition to its client services.
Brett said: “As Mediaworks has grown, the demand for us to offer a creative and intelligent PR function has rapidly risen. The PR industry has been slow to adapt to the vast amount of insights available through digital platforms and social listening. By capitalising on the substantial investments we have made in big data analytics and artificial intelligence, we can help our clients to better understand how their customers make decisions and what drives their behaviours.”
Brett continued: “We believe the future of the PR industry is helping clients strategically adapt their messaging to better influence their target audience and create a competitive advantage. We’ve been looking for the right person to lead our disruption of the PR market, and the appointment of Christian is the start of that journey. His reputation as one of the North’s foremost PR professionals is second to none. He has a huge amount of high-level PR experience, and I’m hugely excited about what can be achieved with him leading the charge on Mediaworks’ ground-breaking PR approach.”
Christian added: “We’re developing a far more intelligent PR and communications offering that’s based on an extraordinary level of insight and an unrivalled ability to accurately measure outcomes. When I originally met with Brett and understood Mediaworks’ deep understanding of client audiences, the opportunity to match that with clever, creative thinking and accurate outcomes was extremely enticing. We are sitting on something enormously potent here.”
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