January 09, 2020
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Following an incredibly successful 2019, Mediaworks has announced exciting plans to open a new Yorkshire office based in Leeds.
After Brass Agency entered administration in December, we have acquired the services of a number of its senior employees. Paul Mallett and Gill Ball join us as Managing Partners to spearhead the new space, together with Andrew Brown, Creative Strategy Director, and Becca Tredget, Head of Strategic Planning.
The expansion adds to our locations in Gateshead, London, and Edinburgh, and is a key part of our growth strategy.
Brett Jacobson, our Chief Executive Officer, said: “We know how important Yorkshire is in the UK’s economy, so it is essential for us to strategically invest and grow our presence in the region. The opportunity for Paul, Gill, Andrew, and Becca to join our team and to establish a dedicated presence in Leeds is a real coup for us and will help us to lead the way in the region.”
The move comes after we secured bank funding to support a management buy-out of a founding shareholder, as well as to accelerate our growth plans as we seek to further expand across the North.
Jacobson added: “We have incredibly exciting plans for the business and a young, energetic management team who are ready to take Mediaworks to new heights. To augment our team with such high-calibre and experienced people is a huge step forward. The new team has extensive experience in developing and implementing brand, creative, and content strategies for clients such as Ribena, the Co-operative Bank, Hermes, and the Met Office, and their talent will greatly complement our existing service offering.”
Discussing the former Brass team’s new venture, Paul Mallett explained: “We had several offers to join other agencies, but once we met with the Mediaworks team and understood their vision, the decision for us was very simple. We’re incredibly excited to join such an ambitious and fast-paced business, which shares our philosophy and values. We have exciting plans for the new Leeds office and want to grow the Yorkshire team to 30 heads during the next 24 months.”
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