Mediaworks Relaunches Record-Breaking Digital Marketing Short Course

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Mediaworks is launching its record-breaking Digital Marketing Short Course in partnership with York St John University for a third time on November 19th, with the aim of supporting the economic bounce-back following the recently announced second lockdown.

Apply now for the Digital Marketing Short Course.

The free-to-all online course, which can be studied remotely in any location, attracted over 3,500 learners during the initial lockdown. The course teaches students about the basics of digital marketing and how to improve a business’ online presence. Online shopping increased during the initial UK lockdown, with UK e-commerce purchases rising by 161% in May 2020. This change in behaviour evidences the importance of a strong digital presence.

The course is designed to support marketers who have been furloughed, made redundant or had their working hours reduced and are looking to upskill. It is also available to graduates and workers who may be seeking a career change.

A number of digital marketing topics are covered in the course, including:

  • Carrying out a SWOT analysis
  • Defining a marketing strategy
  • Utilising pay-per-click marketing (PPC)
  • The importance of search engine optimisation (SEO)
  • Measuring digital success

Mediaworks’ Chief Executive Officer, Brett Jacobson, commented: “We saw a huge uptake when we first launched the Digital Marketing Short Course, with learners from all backgrounds and sectors completing the course from places as far afield as Singapore, Denver and Melbourne. We’re delighted to be hosting this again and opening it up to more learners.

“The first lockdown accelerated the shift to online shopping, and we’re expecting this festive period to be the biggest ever for e-commerce. That’s why digital marketing and having a strong, optimised online presence will be key to the UK’s economic recovery.”

After completing the course, learners will receive a certificate of completion. This can be used as evidence of continued professional development (CPD). The course is also designed to be an introduction to the Digital Marketing and Data Analytics MSc, which learners can sign up to upon completion.

Bob Gammie, Dean of the York Business School, said: “In the economic situation we face right now, the opportunity for further learning and upskilling will be vital for both the workforce and businesses. We believe offering free access to this introductory course will support employees, students and graduates who are in uncertain situations.”

Find out more about the Digital Marketing Short Course and register now on the York St John University website.


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